Agenda

IAB Hellas President, Spyros Papageorgiou & IMC24 President, Stathis Vovos

09:40 – 10:00 // Consumers & Business Research,

Our level of familiarity with A.I.

Yannis Sarakatsanis the IMC24 host/moderator & Dimitris Mavros, Managing Director MRB Hellas.

 

 

10:00 – 10:20 // KEYNOTE Address

A.I. vs Brain

Dr. Henning Beck, Neuroscientist, Writer, Keynote speaker.

 

 

10:20 – 10:40 //

A.I. in Media & Advertising Strategies.

Uwe Scheid, Data Analytics Director, Mindshare Germany.

11:00 – 11:20 //

A.I. in Marketing

Oliver Yonchev, Co-founder, FlightStory

 

 

11:20 – 11:40 //

The A.I. Media Matrix -The Impact of A.I. on Agency Capabilities Today & Tomorrow

Michael Lovisa, SVP AI, Research & Development, KINESSO

 

 

11:40 – 12:00 //

A.I. in Creative

Nikolas Tsakonas, Head of Social, Ogilvy Greece | Creative Content Strategist | Social Media Strategy Consultant & Industry Analyst

 

 

12:00 – 12:30 //

PANEL: Strategies for brands

Babis Chatzipetrou, CoE Leader / New Business & COSMOTE CX Marketing Communications, OTE Group
Theodore Papanestoros , Executive Director of Institutional Marketing & PK-12 Enrollment, Αnatolia College
Konstantinos Danias, Media Director, AB Vassilopoulos (AHOLD)

12:50 – 13:10 //

A.I. Ethics and Responsible Advertising

Dr. Nikos Nikolinakos, Co-founder & Managing Partner, NL Law

 

13:10 – 13:35 //

PANEL: How professionals can develop required skills

Kiki Karamanli & Partner, Spengler Fox
Maria-Christina Hassiotis, Stanton Chase
Evi Hatzioannou, General Manager of NBG Group Human Resources, Member of the Executive Committee

14:35 – 15:00 //

How to make AI-Powered ad solutions work for you, Google

Aggelos Galanakis, Head of Agency Business, Google

 

 

15:00 – 15:25 //

Its Here. It is Real. How best to Unlock the Power of AI

Ali Tahmasebi, Director Enterprise of Solution Sales
Microsoft Greece, Cyprus, Malta

 

 

15:25 – 15:45 //

Integrated Customer Journeys, Salesforce

Alexandru Ursu, Regional Account Manager, Salesforce

 

 

15:45 – 16:05 //

Sales Journeys, Connectly.ai

Stefanos Loukakos, Co-founder and CEO, Connectly.ai

 

 

16:05 – 16:25 //

Chatbots Powering Up, Voiceweb

Kostas Georgiadis, Director of Product, Voiceweb

 

 

16:25 – 16:45 //

A.I. Implementations, Cognity

Yiannis Stavroulas, Professional Services Manager, Cognity

17:00 – 17:30 //

PANEL: The future of A.I. in Advertising

Dominique Mikaits – CEO at KINESSO Greece
Gregor Hinzer – AI Regional Catalyst for Europe & UΚ, Management Supervisor Digital & Operations, McCann Germany
Petros Lytrivis, Chief Digital Officer Hearts & Science

 

 

17:30 – 17:40 //

In the “Now” and in the “Soon After” – Closing with a Summary,

Stathis Vovos, IMC24 President