The Interactive Marketing Conference (IMC) by IAB Hellas
Celebrating its 20th year, the Interactive Marketing Conference (IMC) is a cornerstone initiative of IAB Hellas, marking a significant presence in the digital ecosystem. This prestigious event gathers esteemed speakers and leading companies from both Greece and the international scene.
IMC24 – A Deep Dive into AI in Advertising
IMC24, themed “A.I. Unleashed – The AI Generated Odyssey,” is an immersive journey into the world of Artificial Intelligence within the Advertising Industry. This conference is designed to be an enlightening experience for both AI novices and aficionados, focusing on:
– Comprehensive Insights: Understand AI’s capabilities and limitations, and its transformative role in advertising.
– Industry Trends: Delve into the latest trends, and explore the skills vital for future professionals in the digital age.
– Opportunities and Directions: Uncover AI’s vast potential for industry professionals and consumers, and gain clarity on AI’s future trajectory in advertising.
– Ethical Challenges: Address the ethical considerations, risks, and human-centric issues related to AI.
– In-depth Discussions: Explore various themes including:
– Major AI applications in advertising and their industry impact.
– Future collaboration dynamics in the advertising industry and emerging challenges.
– Ethical, policy, and regulatory aspects of AI in advertising.
– AI’s potential to augment or replace human roles in advertising.
– Essential skills for future AI-related professions.
– Emerging trends and applications in PROMPT engineering.
IAB Hellas, an affiliate of IAB Europe and IAB US, is the national association dedicated to the digital marketing and advertising ecosystem in Greece. Our mission is to provide political representation, foster industry collaboration, and develop frameworks, standards, and programs that empower businesses in the Greek market. The IMC is one of our most significant initiatives, reflecting our commitment to advancing digital marketing and advertising excellence.
Join Us at IMC24
